"Meaning can never be finally fixed. If meaning could be fixed by representation, then there would be no change - and so no counter-strategies or interventions. Of course we do make strenuous efforts to fix meaning - that is precisely what the strategies of stereotyping are aspiring to do, often with considerable success, for a time. But ultimately, meaning begins to slip and slide; it begins to drift, or be wrenched, or inflected into new directions." -Stuart Hall, 1997